NAICS541820National industry

Public Relations Agencies

Businesses in this NAICS code design and implement public relations campaigns to promote the interests and image of clients.

Classification summary

Businesses in this NAICS code design and implement public relations campaigns to promote the interests and image of clients.

Taxonomy
NAICS
Slug
541820
Primary use
Providing advertising, communications, and related campaign services.

Common businesses using this code

  • Public relations firms managing media relations and communications programs.
  • Communications agencies handling reputation, press, and stakeholder messaging work.
  • PR teams designing outreach programs around announcements, issues, and narrative control.

Don't confuse with

Marketing strategy consulting, rather than PR campaign execution.

Advertising campaign creation and placement, rather than public relations.

Research and polling work, rather than communications or reputation management.